2012年11月25日星期日

Daniel James Answers on Social Games gw2 gold Ne

Daniel James Answers on Social GamesAre markets possible where you can trade different virtual currencies?There was a site, Gaming Open Market, that allowed trading of various virtual currencies between each other and cashing out. It originally traded WoW Gold, Linden $, Eve Credits and many other currencies, but after lots of fraud and customer service issues, they cut back to only Linden $, as Linden endorsed currency trades in their ToS (or at least didn prohibit them) and supported automated settlement inside of Second Life (thus reducing customer service / fraud problems). The service shut down when Linden announced their intention to launch the Linden Exchange. The futurist in me would like it to be on a remote Pacific island with fibre connections and a mountain of war gold (see Cryptonomicon), but the future will doubtless be stranger yet.How can we apply the idea of "minimum viable product" to online games?I not sure I know the right answer, but I can tell you how we tried. Note that I don consider market-testing ads + landing pages to be an for a game.During the last half of our ~one year sojourn in to Facebook games we began to aggressively test prototypes and very early versions of a few game concepts (ones that had market-tested well!) We were looking at key metrics and talking to customers about their experience guild wars 2 gold.It was not a satisfying experience; the metrics were generally bad, and didn improve readily with iteration. The games were not well polished, although we wasted a lot of time polishing tiny prototypes, and so player feedback was disappointing. We iterated rapidly, but because we were so early in development and the idea had emerged from a market-test beauty contest, the games did not have a sound or solid base experience. We were most concerned about meeting the needs of the Facebook audience, whom we considered to be very different from ourselves, so we lost our internal compass about what we thought was fun -- because so many popular games on FB did not seem fun to us, we didn trust our own judgement.The best metaphor I devised for this wholly unsatisfying experience was around blindfolded in a darkened room, sure that there a game in there somewhere, but unsure if we could recognise it by touchWe stopped doing this and went back to making games that we wanted to play, building prototypes for internal pl. (more)Loading gw2 gold.Facebook Games: Does the presence of Zynga stifle innovation on Facebook platform?In a market where paid customer acquisition is the primary channel the impact of well-funded competitors prepared to pay over the LTV of a user is significant for smaller companies. This isn just Zynga; Playdom certain seems to have done this for Social City in the ~Feb/Mar 2010 timeframe, and I sure other deep pockets have and will continue to do so.This kind of market distortion is of course common to many industries and will eventually play itself out as it is by definition unprofitable.However, let pretend we looking at a poker table where Zynga, EA and Disney are seated, each with $500M already in the pot and another $500M (let pretend) in chips in front of them. Other folks with very large stacks are lingering nearby, thinking about taking a seat. It may take a while before anyone is prepared to walk away. Would you fancy your chances?For those of us with a lesser stake and the need to demonstrate a profitable outcome LTV-CPA, this looks like a dodgy table to take a seat at. If you have a much higher LTV game than the big guys though, it could work out well!Unfortunately the analogy breaks down as it not poker, and you don get to take their money guild wars 2 gold. The house, Facebook does that.Adi RamanAs you said Zynga and others have two advantages, first they had and have deep pockets and second they have huge userbase which was largely acquired by spamming peoples feeds when Facebook allowed them to do so.Now for a newer players, if they come up with a really innovative game, but don have deep pockets or a existing large user base to cross promote to, if they try to grow organically, Zynga an others get ample time to create a clone and put it infront of a large base practically making the origina developer look like the one who cloned a Zynga game.Is this scenario true? If yes does this stifle innovation? Because you shied away from agreeing that it does or doesn class="hidden" id="__w2_GWqki4J_show_downvoted_link_wrapper">Comment downvoted Insert a dynamic date hereCannot add reply if you are logged out.UpvoteDownvote Post Insert a dynamic date hereWhat is the definition of a "social game" or "social gaming"?The origin of the term games comes from the distribution platform; they run on social networks. So the term is usually read as (network) games It has little or nothing to do with how the game might be in terms of promoting actual social interaction. For most games the social components are gift-giving, help and other asynchronous message-passing like notes, visiting your friend pets, etc.This definition is rather unfortunate for those of us who been making games where people hang out together in real-time, chat, make new friends, etc. These types of multi-player or MMO games are not generally described as games
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